My Top 5 Reads for PR professionals

Sarah Lichterman

Being in the high-speed world of public relations, the luxury of having time to search for the perfect book is rare. I am here to help! I ventured through the shelves at the Booksellers at Laurelwood and did some additional research by reading online reviews to discover my list of top five reads for a PR professional. Here are my findings (in no particular order):

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• Crush it! by Gary Vaynerchuk
  This is the one book on this list that I have actually read and highly recommend. Vaynerchuk explores all areas of social media by using examples from his own life and research to prove that anyone can live their passion and make things. He outlines his steps to success in order to build a name for a business or personal brand. This book will help you find your passion and be empowered to accomplish your dreams.
• The New Rules of Marketing & PR: how to use new releases, blogs, podcasting, viral marketing & online media to reach buyers directly by David Meerman Scott
  This book is good for those who are just starting out, as well as for seasoned pros in both marketing and public relations. It gives a fresh perspective regarding new ways to use social media, blogging and online marketing to remain competitive with the constantly changing trends of online PR.
• How to Win Friends and Influence People by Dale Carnegie
  Published in 1937, this classic has sold more than 15 million copies and has been referred to as the public relations bible. In this book, Carnegie explains many techniques that bring professional knowledge and personal touch together. It focuses on building relationships and how to build leadership skills.
• The Tipping Point: How Little Things Can Make a Big Difference by Malcolm Gladwell
  
  “The tipping point is that magic moment when an idea, trend, or social behavior crosses a threshold, tips, and spreads like wildfire.” This book analyzes patterns in human behaviors. It is thought-provoking and explores different trends of word-of-mouth marketing.

And last but not least… 

• Associated Press Stylebook by the Associated Press
  Published and updated annually, the AP Stylebook is the No. 1 must-have for any public relations professional or student. This book contains important guidelines for journalistic writing. If you don’t have a personal copy already, go get it now! I recommend getting the spiral-bound version for easier use.

If you have read any of these books or have any suggestions for a good PR read, please comment and let us know! Happy reading!