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| Crissy Lintner |
We all have our
favorite advertising campaigns, and one of my favorites right now is SouthwestAirlines’ “Wedding Season.” This is a continuation of the fall’s campaign of
the same name, featuring the same dancing gal at multiple different weddings
(touting Southwest’s fare sale). But, what makes an ad campaign great? In this
particular campaign, it’s the humor and strategy. The creative geniuses behind
Southwest’s Wedding Season campaign developed something around what is a very
true reality for many women (and men) right now – wedding after wedding after
wedding in city after city after city. They achieved a fun campaign that
resonates in a fun way and that some experts think might lead to the eventual
marriage of the dancing girl (considering she caught the bouquet in this one).
We will see what Southwest comes up with next!
What other
campaigns are we loving and watching closely? Here are a few of our faves and
why we love them!
The Sonic Guys:
Yes, they’ve been
around awhile (a long while), but they still make us chuckle. Kerri sent her
favorite one running right now.
The Sonic Guys:
Tax Day
And Sarah L. added
this to our beloved Sonic Guys series.
United Healthcare: Our Song
Ali and Chelsey
both shared this one, which I hadn’t seen yet. We love how funny it is, but
what a great way to tie in the message of their Virtual Clinics (which is
exactly what they want you to take away from the commercial).
Android: Friends fur-ever
You
can never go wrong with animals, right? Intern Brooke shared this one – and
oodelally, it’s a cutie. The message? You don’t have to follow the same trends
as everyone else. Be unique.
Sarah
B. shared this one and all its wit. What a great tie-in to pop culture and the
history of the brewery (and its namesake).
Lowe’s: Fitted Sheets
We’ve
all been there - nothing is more frustrating than folding a fitted sheet, and
the folks at Lowe’s have tapped into that very thing with their “Fitted Sheets”
commercial. Relevant and still hitting home the original message (Lowe’s can
help you DIY anything and leave you feeling empowered), it’s a great mixture of
humor and branding.
Subaru: Loyalty and Backseat
I
have to agree with Courtney – the Subaru commercials are pretty wonderful. They
showcase the brand as a feeling: love. And they humanize their brand in a very
effective way. Their commercials show their commitment to safety and loyalty as
a reliable and trusted vehicle. And none is as sweet as this particular
commercial.
Allstate: Mayhem
And as Kelli said,
“I find that most commercials annoy me way more than they are great, but I do
have a renewed love for Mayhem ever since the most awesome campaign ever with
the Mayhem Sale at the Sugar Bowl.” I have to agree – that was a great campaign
bringing home the point that, well, if you’re not home, your stuff isn’t
necessarily safe! Really, Kelli likes all of Mayhem, so check out the series on
the Allstate YouTube account here.
Do
you have a favorite campaign right now? Go share on our Facebook page!
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