What’s in a name? I’m going to guess, more than you think.

Loren Dean

A few weeks ago, I attended my first two Obsidian new client meetings. In both meetings, during introductions, our clients inquired about the firm’s name. Kerri Guyton, the director of client services, confidently explained that our name is a metaphor of the natural forming rock, obsidian. She explained that obsidian is a volcanic glass formed when molten lava meets water and is rapidly cooled. As our website states, Kerri told the groups that Obsidian Public Relations tempers fires and gives you a solid, impenetrable foundation in an ever-fluid business environment. Kerri was able to explain the mission and purpose of our firm without hesitation because of a simple question. The response from her answer was exactly what an organization would aim for, as the clients expressed their appreciation and confidence in our firm - just because of the meaning behind our name.  

Is the name of your organization really that important? Surely you can guess that my answer is, without a doubt, “yes!” The name of our firm provides us with an elevator speech, a mission statement, a memorable name for current and future clients and a properly projected image for our firm. The most recognized companies today have thoughtful and useful reasons behind the names of their organizations, and it is by no mistake. Branding is an important part of public relations, and finding the perfect name for a business can be the most valuable kick-start to a successful branding campaign.   

When beginning your next branding campaign, consider these questions when choosing your company’s name:

1. Is it unique?

2. Does it tell your company’s story? 

3. Is it memorable?

4. Does it project a proper image of your company?

5. Has it already been used?

If “absolutely” is your answer to all of those questions, then you’re off to a great start. Don’t be afraid to get creative and to think outside of the box when beginning the branding process. Many companies have gone through several names before landing on the perfect one. I’m sure Blue Ribbon Sports doesn’t mean a thing to you, but the same company that now claims the name Nike is world renown. There’s a start to every process, and like all good things, it just takes time.  

How to Quit Quitting

Kerri Guyton

I have a secret; I’m a reformed quitter. 

Growing up, I was one of those kids who would quit the game once it was obvious I was going to lose. I quit taking piano lessons the minute my mom gave me permission. (After seven years of forced lessons and practices, she thought for sure that by the time I was old enough to make my own decision I would happily continue, but no, I had other things I wanted to try.) I would quit anything that appeared I wouldn’t be good at, like golf. The first time I ever played golf, I made it to Hole 9, and that was it for me. 

I even took this quitting methodology into my early adult years by quitting my first job to become a stay-at-home mom, only to quit that two years later and go back to my old job. A few other jobs in my resume show that, for a while, I was on a quitting spree – leaving one opportunity for another. 

Honestly, life’s circumstances often spurred these changes more than my desires did in those early years, but I’ve come to realize that I am prone to consider quitting when things aren’t working or are harder than expected. While this is embarrassing to confess, just making this admission has helped me on my journey to quit all this quitting.

Here are a few other tips I’m happy to share with others who may have the quitting bug:

Adopt a Mantra

Come up with a saying - or borrow a motivational quote or inspirational Bible verse – that you can use to keep yourself going when times get tough and you think you hear the fat lady singing. Personally, I use “God brought me to it, and He will bring me through it.” This helps me remember that whatever “it” is that I’ve got on my plate at the moment – my job duties, my family responsibilities, my personal commitments – I was brought to them for a reason, and I have the knowledge, skills and abilities to complete the mission, which brings me to my next point.

Set Your Sights on the Purpose 

Remember why you took that job, accepted that chairman position, joined that committee or volunteered to lead that event. No job, position or experience turns out exactly as we thought it would. Most of the time, we find out that a job is harder than expected or that others’ expectations are different than we thought. Regardless, keeping a mindset of accomplishing the purpose of the role will help you make it through to the finish line. At this stage of my life, an established, long-term career is what I want most for myself; that’s why I’m staying put at Obsidian. At the same time, I stay busy outside of the office volunteering at activities for my children because I’m committed to being an engaged mother.

Chart Goals and Milestones to Meet

By setting goals to accomplish and milestones to meet before calling it quits, you not only eliminate the spontaneity of being able to walk away, but you also help guide yourself toward achieving the purposes for each adventure. Make a vow to grow your organization’s membership to a certain number before stepping down as chairman, and leave a legacy. Resolve to put in a specific number of years with your company before looking elsewhere for better opportunities. During that time, you may be introduced to opportunities you couldn’t have predicted. 

Just DON’T Do It

I’m borrowing – and purposely altering – the famous Nike slogan here. But seriously, just as Nike encourages you to step out and “just do it,” I encourage you, with the same enthusiasm, to just don’t quit. Keep at it. Get through it. Grow. Mature. Learn. You may find that after passing that fleeting moment of throwing your hands up, you will experience an overwhelming high of determination and drive that’s so invigorating you just can’t help but keep going – and keep succeeding!