Back to Basics: Body Language 101

Kim Haller

Behind our fancy computers, smartphones and eloquent writing skills lie the most basic and sometimes forgotten communication technique: body language. While body language may seem like an intuitive response in certain professional settings, no one is immune to dreary days when our emotions can be clearly read on our faces. On those days, it’s important to remember our body language is a communicative tool to show proactive engagement.
 
Executing positive body language is the key to forming successful partnerships, job opportunities and office dynamics. Whether discussing future plans with a client or conducting an informal business meeting, positive body language indicates understanding between two or more parties. To ensure sincere relationships develop, start by analyzing your own body language, as well as others’ in public and professional settings. You’ll find that you can understand a person’s emotions even before they speak.
Below are a few things you should remember when it comes to body language and interactions with others.

1. Eye contact. Looking someone in the eyes while speaking is a polite way to inform the communicator you’re attentive. I’m not talking about a death stare, but direct eye contact is a gracious way to show you’re listening and engaged. For best results, put the phone away, strike interesting conversation, ask questions or take notes.  
2. Avoid the shoulder shrug. Researchers believe sitting with correct posture radiates hormones that boost confidence. Known as High Power Poses – like standing with shoulders back – these stances simultaneously reduce the release of stress hormones and promote the spread of positive hormones. Shrugged, hunched shoulders indicate doubt. We may sit slouched in our desks without recognizing the implications. It’s crucial to be aware of the messages your body sends even while at your desk.

   

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3. Avoid the defensive stance. When doing business, if you notice a client or co-worker crossing arms or legs, be aware this is an immediate sign of defensive behavior. To ease tension, warmly welcome a conversation. In public speaking forums, one can connect with an audience by asking questions. Genuinely engaging your audience helps to reduce uncertainty. Open body positions assist in effective communication.
4. The power of a smile. Smiling is a great way to physically show your enthusiasm. Even when it’s not your day, smiling eases tension and promotes optimism. Smiling not only influences your mindset, but it also improves the attitudes of individuals around you. Smiling shows friendliness and openness, especially when discussing information with clients or co-workers.

How to Fascinate

Kim Haller

A soon-to-be college senior, I mechanically perform the motions of student life. Attend class, do homework, eat, sleep, repeat. Like a robot, I struggle to break the mold of conventional routine. When faced with the task to search for the perfect summer internship, I feared I would be overlooked. What made me unique? My life consisted of textbooks, Pop-Tarts and exams. How was I supposed to stand out amidst a sea of students? 

Sally Hogshead’s speech “How to Fascinate” presented by the TEDx campaign teaches us to capture the attention of others by harnessing our personal strengths. This 20-minute video shaped my perception of professional engagement. If you have a chance to watch Hogshead’s lecture, I promise it’s entertaining! Her charismatic traits aside, Hogshead delves into seven key triggers that, when controlled, leave a lasting impression. The seven traits Hogshead describes are power, lust, mystique, vice, passion, prestige and trust. Though we embody all seven, we relate better to certain characteristics rather than others.

In public relations, image is everything. Harnessing your personal strengths asserts positive confidence in the workplace. I take my triggers – trust and passion – everywhere I go. Yet, how I work best is not the only facet. It’s important to recognize that co-workers and clients identify with various triggers, as well. Learning to adapt your personal strengths to serve a client is vital for success. Not everyone is like you. Like a chameleon, a practitioner must be flexible in different situations. Hogshead’s words inspired my jolt of positive energy during last spring’s interview with Obsidian’s Dallas Division. 

As a student, I assumed the challenges were over after accepting my internship offer. However, I missed the memo about the night-before-your-first-day-at-real-life jitters! After a few deep breaths, I remembered the fascinating messages from the video. I needed to understand myself in order to shine. My favorite message offered by Hogshead was “Make people fall in love with your ideas.” PR practitioners are not just representing a client’s brand; they are simultaneously representing their own. Positive personality and individual brands are crucial to ensure success in the field.

I am beyond excited to begin my summer internship with Obsidian PR in Dallas. I look forward to jumpstarting my training in the public relations field. And, I’m quickly learning that working with a variety of clients requires time management and organization skills! With Obsidian breaking into the Dallas market, I anticipate (and already am experiencing) a fast-paced environment, which I am eager to take part in. Knowing my personality and understanding my co-workers’ and clients’ triggers is of the utmost importance to ensure harmony and success this summer.